Customers should be able to easily discover store content. To help with this, you can implement the following methods in your theme:

  • Store navigation - Merchants can create menus that highlight store content, which can be featured in places like the header and footer to allow customers to easily browse content.
  • Search functionality - Customers are often looking for something specific, so you should provide the option to search the store directly, rather than make customers manually navigate to find what they're looking for.
  • Filtering - Merchants can add filtering to the collection page to allow customers to further specify the content they want to browse.