Get data analysis UTM

POST 
/openapi/2026-07/data-analysis/utm

Retrieve traffic source analytics grouped by UTM parameters (source, medium, campaign, term, content), with trend data over time.

Request

application/json

Body

Bodyrequired

begin_timestringrequired

Start time, a Unix timestamp in seconds passed as a string, e.g. "1748736000"

end_timestringrequired

End time, a Unix timestamp in seconds passed as a string, e.g. "1781481600". Should be greater than begin_time

time_zoneint32

Notice: Values outside the range -12 to 14 might lead to unexpected results in time-based calculations. Time zone offset (in hours) used for analysis. Recommended range: -12 to 14

cursorstring

Cursor for pagination

page_sizeint32
Page size for pagination
Default value: 10
sort_bystring
Field to sort by. Supported values:
• view_client_count: Number of unique visitors
• uv_rate: Unique visitor rate
• product_views_count: Number of product page views
• add_to_cart_count: Number of add-to-cart actions
• begin_checkout_count: Number of checkout initiations
• orders_count: Number of orders
• orders_count_rate: Order count rate
• transform_rate: Overall conversion rate
• product_sales: Product sales amount
• product_sales_rate: Product sales rate
• per_customer_sales: Average sales per customer
• avg_elapse: Average session duration
• avg_depth: Average page depth per session
• place_order_client_count: Number of customers who placed orders
• first_order_customers: Number of first-time order customers
• first_order_customers_rate: First-time order customer rate
• date: Date
• escape_rate: Bounce rate
sort_directionstring

Sorting direction: asc (ascending) or desc (descending)

date_bystring

Time granularity: empty string for totals, "day" for daily breakdown

filters object[]
Optional list of structured filters to narrow results by UTM dimension values Entries in the list are combined with AND. e.g. [{"title": "utm_medium", "prerequisite": "includes", "values": ["123"]}]
Array [
titlestringrequired
Field name to filter on, taken from the metrics field (must match one of the requested metric field names). Supported values:
• utm_source: UTM campaign source
• utm_medium: UTM campaign medium
• utm_campaign: UTM campaign name
• utm_content: UTM campaign content
• utm_term: UTM campaign keyword
• country: Country or region
• land_url_path: Landing page URL path
prerequisitestringrequired
Filter operator. Supported values:
• includes: contains
• equal_to: equals
• not_equal_to: not equals
valuesstring[]
Filter values to match against
]
filter_crawler_typestring
Crawler-filtering policy that controls whether bot/crawler traffic is excluded from the statistics. Values:
• no_filter_crawler: do not filter; count all traffic (default)
• official_crawler: exclude known crawlers/bots

Example

{
  "begin_time": "string",
  "end_time": "string",
  "time_zone": 0,
  "cursor": "string",
  "page_size": 10,
  "sort_by": "string",
  "sort_direction": "string",
  "date_by": "string",
  "filters": [
    {
      "title": "string",
      "prerequisite": "string",
      "values": [
        "string"
      ]
    }
  ],
  "filter_crawler_type": "string"
}

Responses

200

OK

application/json

Schema

Schema

codestring

error code

messagestring

error message

data object

countint32

Total number of matching records

cursorstring

Cursor for pagination

has_moreboolean

Whether there are more records

data object[]

List of UTM report data items

Array [

datestring

Date of the record, e.g. "2026-03-30"

utm_sourcestring

UTM campaign source, e.g. "linkedin"

utm_mediumstring

UTM campaign medium

utm_campaignstring

UTM campaign name

utm_contentstring

UTM campaign content

utm_termstring

UTM campaign keyword / term

countrystring

Country or region display name, e.g. "Mainland China"

country_abbrstring

Country or region ISO abbreviation, e.g. "CN"

land_url_pathstring

Landing page URL path, e.g. "/"

page_views_totalint64

Total page views

view_client_countint32

Number of unique visitors

uv_ratefloat

Proportion of unique visitors to total, e.g. 50 (represents 50%)

product_views_countint32

Number of product detail page views

add_to_cart_countint32

Number of users who added items to cart

begin_checkout_countint32

Number of users who initiated checkout

orders_countint32

Number of orders placed

orders_count_ratefloat

Proportion of orders to total orders, e.g. 0 (represents 0%)

transform_ratefloat

Conversion rate from visit to order, e.g. 0 (represents 0%)

product_salesfloat

Total sales amount

product_sales_ratefloat

Proportion of sales to total sales, e.g. 0 (represents 0%)

per_customer_salesfloat

Average order value (sales per ordering customer)

avg_elapsefloat

Average session duration in microseconds

avg_depthfloat

Average number of pages viewed per session

place_order_client_countint32

Number of unique users who placed an order

first_order_customersint32

Number of new customers (first-time orders in the period)

first_order_customers_ratefloat

Proportion of new customers among all ordering customers, e.g. 0 (represents 0%)

escape_ratefloat

Bounce rate, e.g. 25 (represents 25%)

]

summary object

Aggregated totals across all data items (summary row)

page_views_totalint64

Total page views across all rows

view_client_countint32

Total unique visitors

uv_ratefloat

Overall visitor proportion (always 100 for summary)

product_views_countint32

Total product detail page views

add_to_cart_countint32

Total add-to-cart user count

begin_checkout_countint32

Total checkout-initiated user count

orders_countint32

Total number of orders

orders_count_ratefloat

Order proportion (always 100 for summary)

transform_ratefloat

Overall conversion rate

product_salesfloat

Total sales amount

product_sales_ratefloat

Sales proportion (always 100 for summary)

per_customer_salesfloat

Average order value across all customers

avg_elapsefloat

Average session duration in microseconds

avg_depthfloat

Average pages viewed per session

place_order_client_countint32

Total unique users who placed an order

first_order_customersint32

Total new customers

first_order_customers_ratefloat

Proportion of new customers

escape_ratefloat

Overall bounce rate

Example

{
  "code": "string",
  "message": "string",
  "data": {
    "count": 0,
    "cursor": "string",
    "has_more": true,
    "data": [
      {
        "date": "string",
        "utm_source": "string",
        "utm_medium": "string",
        "utm_campaign": "string",
        "utm_content": "string",
        "utm_term": "string",
        "country": "string",
        "country_abbr": "string",
        "land_url_path": "string",
        "page_views_total": 0,
        "view_client_count": 0,
        "uv_rate": 0,
        "product_views_count": 0,
        "add_to_cart_count": 0,
        "begin_checkout_count": 0,
        "orders_count": 0,
        "orders_count_rate": 0,
        "transform_rate": 0,
        "product_sales": 0,
        "product_sales_rate": 0,
        "per_customer_sales": 0,
        "avg_elapse": 0,
        "avg_depth": 0,
        "place_order_client_count": 0,
        "first_order_customers": 0,
        "first_order_customers_rate": 0,
        "escape_rate": 0
      }
    ],
    "summary": {
      "page_views_total": 0,
      "view_client_count": 0,
      "uv_rate": 0,
      "product_views_count": 0,
      "add_to_cart_count": 0,
      "begin_checkout_count": 0,
      "orders_count": 0,
      "orders_count_rate": 0,
      "transform_rate": 0,
      "product_sales": 0,
      "product_sales_rate": 0,
      "per_customer_sales": 0,
      "avg_elapse": 0,
      "avg_depth": 0,
      "place_order_client_count": 0,
      "first_order_customers": 0,
      "first_order_customers_rate": 0,
      "escape_rate": 0
    }
  }
}