Overview
Theme features add storefront capabilities that merchants need for merchandising, navigation, search, pricing, SEO, custom data, and analytics.
Feature areas
| Feature | Description |
|---|---|
| Product merchandising | Products, variants, media, and product detail experiences |
| Pricing and payments | Prices, discounts, and payment-related storefront information |
| Navigation and search | Menus, collection filtering, and storefront search |
| SEO | Metadata and search engine signals |
| Custom data | Metafields for custom storefront data |
| Tracking and analytics | Pixel integrations and event tracking |