Overview

Theme features add storefront capabilities that merchants need for merchandising, navigation, search, pricing, SEO, custom data, and analytics.

Feature areas

Product merchandising

Products, variants, media, and product detail experiences

Pricing and payments

Prices, discounts, and payment-related storefront information

Navigation and search

Menus, collection filtering, and storefront search

SEO

Metadata and search engine signals

Custom data

Metafields for custom storefront data

Tracking and analytics

Pixel integrations and event tracking