Product merchandising

Bring products to your storefront from your app: create products with variants and images, organize them into collections, set inventory, and publish — all through the Open API. Two recipes cover the storefront side instead: carrying shopper-entered values to the order, and pricing by a measurement.

A complete merchandising flow

A new product moves through these stages, and each step maps to one recipe:

1. Create the product. Create it with options, variants, and images in one call — it starts as an unpublished draft. See Create and update products.
2. Refine variants and images. Add variants or images incrementally, or look them up by SKU. See Manage variants and images.
3. Organize it. Group the product into a manual or smart collection so shoppers can browse it. See Organize products into collections.
4. Stock it. Set inventory per variant at a location. See Manage inventory.
5. Publish it. Flip published to true (or schedule it) so the product is visible on the storefront — back in Create and update products.

If an external system is your source of truth instead, mirror the catalog into it — see Build a product sync app.

Two recipes cover the storefront side. Anything the shopper types in at purchase time — engraving, a gift message, a size — travels with the line as custom properties; see Add custom properties to cart and orders. When that input also has to set the price, see Sell products priced by measurement.

Jump straight to any recipe:

Create and update products

Create, update, publish/unpublish, and delete products.

Manage variants and images

Add variants and images, and look them up by SKU.

Organize products into collections

Create collections and add products, manual or smart.

Manage inventory

Set and read inventory across locations.

Build a product sync app

Mirror a store's catalog into an external system.

Add custom properties to cart and orders

Carry shopper-entered values with the line to the order.

Sell products priced by measurement

Price by area or length from a size the shopper enters.

What you can build

Following the recipes above, you can build the demo app below: create a product with variants and images, organize it into a collection, set its inventory, then publish it to the storefront — all from your own backend.