# Platform Pixel & Event Template

> Where to find the pixel ID and base code on third-party platforms such as Criteo, and the event code templates to embed in a Shoplazza store.

# Retrieve Base Code

This example uses the Criteo platform.

**Log in to the Criteo advertising management platform and navigate to the “Events Tracking” menu.**

![](https://cnres.appracle.com/94ebe3802a4063621871d6d145a16d7b.png)

**Click the Configuration button in the top-right corner.**\
**Select Direct Implementation.**

![](https://cnres.appracle.com/3a1f64b48c6882c2a9391231471ab648.png)

![](https://cnres.appracle.com/da0515e85e8545e3eabe5dc2fa19d4a5.png)

**Retrieve the Base Code:**

![](https://cnres.appracle.com/e82c54d05f555f4b11181067cb3c2f1d.png)

**Embed Base Code in SHOPLAZZA Backend:**

* Log in to your SHOPLAZZA backend.
* Open the Custom Code Embedding Application.