# Tracking and analytics overview

> Track customer behavior on a Shoplazza storefront. Start here for Web Pixels, third-party platform pixel templates, and the storefront theme event reference.

Tracking and analytics features let you integrate pixel tracking, event subscriptions, and analytics into the storefront.

## Topics

- [Web Pixel](/docs/theme/theme-features/tracking-and-analytics/web-pixel): Overview of the Web Pixel system
- [Build Web Pixel](/docs/theme/theme-features/tracking-and-analytics/build-web-pixel): Step-by-step guide to building a Web Pixel integration
- [Platform Pixel & Event Template](/docs/theme/theme-features/tracking-and-analytics/platform-pixel-event-template): Platform-provided pixel and event templates
- [Theme events](/docs/theme/theme-features/tracking-and-analytics/theme-events): Complete reference of storefront events