# Theme features overview

> The storefront capabilities a Shoplazza Theme can support: product merchandising, pricing and payments, navigation and search, SEO, custom data, and tracking.

Theme features add storefront capabilities that merchants need for merchandising, navigation, search, pricing, SEO, custom data, and analytics.

## Feature areas

- [Product merchandising](/docs/theme/theme-features/product-merchandising/): Products, variants, media, and product detail experiences
- [Pricing and payments](/docs/theme/theme-features/pricing-and-payments/): Prices, discounts, and payment-related storefront information
- [Navigation and search](/docs/theme/theme-features/site-navigation-and-search/): Menus, collection filtering, and storefront search
- [SEO](/docs/theme/theme-features/seo/): Metadata and search engine signals
- [Custom data](/docs/theme/theme-features/custom-data/): Metafields for custom storefront data
- [Tracking and analytics](/docs/theme/theme-features/tracking-and-analytics/): Pixel integrations and event tracking