# Get started with Shoplazza themes

> Start building a Shoplazza Theme with Liquid, JSON templates, and sections: create a new theme or customize an existing one, then follow the architecture guides.

# Getting started

Build fast, flexible storefront themes with Liquid, JSON templates, sections, and Shoplazza developer tools. Start with a new theme or customize an existing merchant theme, then use the architecture, feature, API, and publishing guides as your build path.

## Learn the theme model

Understand how a Shoplazza theme is structured before you start changing templates, sections, settings, or Liquid code.

## Build storefront features

Add the storefront capabilities that merchants need for merchandising, search, pricing, SEO, data, events, and analytics.

## Use developer tools

Use Shoplazza tools and extensions to develop locally and extend theme or checkout experiences.

## APIs and references

Keep reference material close while you build storefront interactions and Liquid templates.

## Follow best practices

Use established patterns to make themes modular, performant, and easier for merchants to customize.

## Publish on Theme Store

Prepare your theme for review, testing, listing, and ongoing success after launch.